Draover: Oktober 2014

Rabu, 29 Oktober 2014

[Z433.Ebook] Download The Advertising Agency Business: The Complete Manual for Management & Operation, by Eugene Hameroff

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The Advertising Agency Business: The Complete Manual for Management & Operation, by Eugene Hameroff

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When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to:

Start an agency
Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients
Evaluate an agency
Structure ownership
Manage, develop, and evaluate personnel
Develop mutually beneficial relationships with clients and suppliers
Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations

Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.

Sales Rank: #230548 in Books
Published on: 1998-03-04
Original language: English
Number of items: 1
Dimensions: 9.40" h x .94" w x 6.50" l, 1.27 pounds
Binding: Hardcover
288 pages

From the Back Cover
When the first edition of The Advertising Agency Business was published nearly two decades ago, it was hailed as the most comprehensive and valuable guide to successful agency management. The second edition established the book as the standard work in this area. This all-new, updated, third edition continues that tradition. It gives an overview of agency financial operations, including

Identifying key operating figures
Determining income and profit
Allocating gross income
Developing reliable, timely financial reports

This edition also presents complete information on the following business aspects of agency operation:

How to start and build your agency
How to evaluate an agency
How to manage, develop, and evaluate personnel
How to get new business

More agencies fail due to poor management than any other reason. organized for convenient reference, this authoritative guidebook offers highly readable explanations of the systems and strategies you need to grow and prosper in the agency business.

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Most helpful customer reviews

4 of 6 people found the following review helpful.
Reality Check
By A Customer
I read this and thought: what a reality check! Tons of people filter through agencies on their way to some other gig. But some people are staying in the agency world for good, in some capacity or another. They should all read this book.
There's not always one right answer as to how to run your agency, but there are, thankfully, some standard business practices and parameters, which are plainly described in this book.
I think it makes for a more balanced and effective agency.
The price is right. There's a lot of truly useful information you can share. It helps to demystify and guide. Even if you're not in a position to control the business side of your company, having this book sitting on your desk is kind of empowering. I'm glad I bought it.

17 of 17 people found the following review helpful.
Not For Everyone
By A Customer
This book was not written recently and many parts of it reflect that fact. It's pretty dated. It speaks mostly of the big agency world. If your already in that world, you might find the attention to accounting details helpful, as the author is clearly experienced and pays attention to dollar details. If your planning to start a small agency, (bootstrapping) you could do better than this book. If you're ready to seek funding then hire a big staff and go after Johnson and Johnson, this might have some info you could use.

0 of 0 people found the following review helpful.
INFORMATIVE
By T. Green
This book gives a good sense on how to handle agency finances. Alot of the concepts are along the lines of an Olgilvy book but this author breaks the contents down. The book is easy to understand and does not contain alot of big words that need to be looked up in order to understand the information being conveyed. Overall good buy.

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Senin, 20 Oktober 2014

[E343.Ebook] Ebook Download Electrostatic Discharge, by Kenneth L. Kaiser

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In chapters culled from the popular and critically acclaimed Electromagnetic Compatibility Handbook, Electrostatic Discharge provides a tightly focused, convenient, and affordable reference for those interested primarily in this subset of topics. Author Kenneth L. Kaiser demystifies electrostatic discharge and explains the source and limitations of the approximations, guidelines, models, and rules-of-thumb used in this field. The material is presented in a unique question-and-answer format that gets straight to the heart of each topic. The book includes numerous examples and uses Mathcad to generate all of the figures and many solutions to equations. In many cases, the entire Mathcad program is provided.

Sales Rank: #3590397 in Books
Published on: 2005-09-22
Original language: English
Number of items: 1
Dimensions: 10.36" h x .91" w x 7.10" l, 1.82 pounds
Binding: Hardcover
344 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Material solved a real problem
By Gordon L. Hamilton
I used this book to understand and solve a problem in which simulated faults in an inductive circuit were causing explosions. These explosions had been unanticipated by the engineers involved and the safety agencies. I was able to eliminate explosions in all gases except hydrogen as predicted based on information in this book. Wow!

This book is the bedrock on this topic. It goes far beyond general application notes and guidelines.

The solution to the problem above has been performing well for four years in the field, a testimonial far more significant than my opinion.

0 of 0 people found the following review helpful.
First mathematically rigorous treatment of ESD I've seen
By Bryan Wingert
Ken Kaiser's book on ESD is an expanded excerpt from his EMC bible. The book seems geared more towards terrestrial ESD, industrial processes in particular, but I've found the theory and calculations in it useful for vehicular and aerospace applications as well. It's nice to finally have a resource that enables one to generate some quantitative, in addition to quantitative, assessments of ESD risks.

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Kamis, 16 Oktober 2014

[S258.Ebook] Ebook Download The Sacred Canopy: Elements of a Sociological Theory of Religion, by Peter L Berger

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This important contribution to the sociology of religion provides an analysis that clarifies the often ironic interaction between religion and society. Berger is noted for his concise and lucid style.

Sales Rank: #2282106 in Books
Published on: 1969-01-01
Binding: Paperback
229 pages

From the Publisher
This important contribution to the sociology of religion provides an analysis that clarifies the often ironic interaction between religion and society. Berger is noted for his concise and lucid style.

From the Inside Flap
This important contribution to the sociology of religion provides an analysis that clarifies the often ironic interaction between religion and society. Berger is noted for his concise and lucid style.

About the Author
Peter L. Berger is university professor of religion and sociology and director of the Institute for the Study of Economic Culture at Boston University.

Most helpful customer reviews

72 of 79 people found the following review helpful.
Put it on your must-read list!
By Gretchen Koch
"The Sacred Canopy" is an excellent introduction to Peter Berger, as well as a good way to gain a new perspective on how we construct a sacred reality for ourselves. Berger's goal in this book is not to get us to abandon our religious faith, but to examine it as at least partially social projection which we then accept as objective and subsequently internalize. He then goes on in the second half to examine the phenomenon of secularization and its impact on the power which religious traditions hold over their adherents. This is a scholarly book, but it is not by any means esoteric-- due mainly to Berger's exceptional writing style. This would be a good one to keep on the shelf for multiple readings.

52 of 58 people found the following review helpful.
Insightful and Readable
By ProgSociologist
This book is a must for anyone interested in the study or experience of religion in the modern world. Part one highlights the human need for meaning and order that is rooted in something less transient than human existence, and the way religion functions as a "shield" against various existential terrors. Although somewhat dated, the analysis of modern religion presented in part two is valuable for its discussions of how secularization has roots within religion itself, and how the relationships between religious denominations and the rest of society can be profitably described in terms borrowed from market economics. The book is highly readable, frequently funny, and provides a lucid introduction to a particular sociology of knowledge as well as a useful perspective on religion.

27 of 30 people found the following review helpful.
One of the basic texts
By K. Allan
There are few books that lift the veil surrounding religion--Berger's book is one of them. Religion is not simply a spiritual phenomenon, it is a social one as well. Berger zeros in on this social aspect and allows us to see one of the reasons that every society has, and undoubtedly will continue to have, religion. Berger argues that human beings live in a peculiar world; it is a cultural world, a world of meaning, and religion plays a specific role in creating and maintaining this world. Is the book difficult to read as some commentators have said? Yes. Is it worth the effort? Undoubtedly. After reading this book, the reader will never view their world or religion in quite the same way.

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Senin, 13 Oktober 2014

[R843.Ebook] Download Ebook Continue Online (Part 1, Memories), by Stephan Morse

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The future is filled with self-driving cars, virtual realities, chore completing machines, and super fast internet connections. Yet all these technological innovations cannot prevent tragedy. Three years ago Grant Legate lost that which he loved most. His carefully built life fell apart in the wake of depression.

Now Grant spends most days working endless hours as a companion to an AI. Their mission is simple, to repair broken machines that humanity uses to visit virtual realities. Unintended hard work pays off as his boss forces Grant to take a vacation and try the latest game craze Continue Online, a fantasy world with the freedom to play any role one might choose.

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Sales Rank: #19816 in eBooks
Published on: 2015-10-14
Released on: 2015-10-14
Format: Kindle eBook

Most helpful customer reviews

18 of 21 people found the following review helpful.
A book about the human psyche and how lives are affected by others
By Aldfrith Aern
Are you looking for tons of fast-paced action, light-hearted adventures, and maybe an OP MC? Then move along; there's nothing to see here; this is not the story you are looking for.

Instead, it abounds with wonderful prose, some sharp-witted comments, interesting side characters and a deep look into a broken mind trying to piece itself together through a foray into the AI driven future-science VR game that was handed to him. This is not LitRPG; this is honest-to-goodness Sci-Fi that happens to make VR gaming a big part of the connected story that all comes back to one man's struggles.

Again, this is a book for people who like to think, not just about wine, women and song, but the deeper things in life and issues people have to deal with. If you're willing to spend some time with it, you won't be disappointed.

13 of 16 people found the following review helpful.
Enjoyable Story Along the Lines of Sword Art Online, But Not As Lighthearted
By Art
Continue Online is one of the better written web serials. Its available for free if you go look for it. This portion that you are considering buying is deemed book one, book 2 is also done online, and book 3 is well in progress based on the online postings, with the author maintaining a good pace. Continue Online combines a "guy gets into a VR world run by AI that is more then it seems and has its own agenda" scenario with some in depth character development, with both elements being well done. The main character is initially very depressed, and the overall feel is accordingly a bit heavier then something like Sword Art Online (an anime, but the best I can do for a comparitor). It seems that because of the heavy characterization vis-a-vis the main character, some fans of lighter fare such as Sword Art Online are not enjoying Continue Online, while others are really appreciating the in depth exploration of the main character.

Although, I am enjoying Continue Online, it might work better as a web serial than a book. While there are a variety of sub-plots, mostly related to the VR game, the overall plot development is very slow and meandering, and even by the middle of book 3, the overarching plot is thin enough that I could easily describe it in a few sentences. Even in book 3, the various adventures in the VR world have not really been linked up to the over-plot or explained. In this respect, Continue Online is a bit like an anime but with stronger development of the main character and his struggles. I am enjoying this mix, but those who want their books to read like a book with a central plot, a beginning, middle and end could have a different reaction.

How I ultimately feel about Continue Online might depend, to an extent, on where its going, and whether the over-plot ripens into something meaningful. That said, I am enjoying the serial, and definitely do plan on continuing.

8 of 9 people found the following review helpful.
It was an amazing book. Been reading tons of RPGlit the last ...
By Kindle Customer
It was an amazing book. Been reading tons of RPGlit the last few years in addition to my usual fare and this blew me away.

This isn't the standard guy joins magical immersive rpg game then proceeds to level and crush everyone because he has some..intangible strength. There is some of that, but it pretty much came down to luck and it being given to him for mysterious reasons that are explained a bit. It also takes a second seat to the actual development of the character and his place in the world. The leveling and fighting ends up irrelevant for the character.

All in all I was very surprised and when I saw how polished this was on Royalroad and gave it a buy here as well.

A side note. I even gave this to my mother. She loved it.

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Sabtu, 11 Oktober 2014

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*New edition expanded by 22k and re-released* Tucker might be a submissive lupe, but he’s far from capable of keeping his mouth shut. Combine that with the fact that his pheromones have gone crazy since he first began shifting at twenty, and the last six months have been hell for him. But Tucker’s alpha can’t handle the disruption anymore. On his own, Tucker heads south, trying to find the unclaimed territory Shane mentioned where he can just be himself.

Except Shane was lying. The territory isn’t unclaimed. Worse, it’s the home of the Pricolici—the oldest haitas in the United States—and the Hunters. The boogie men of all lupes, the ancient wolves of the Pricolici enforce the peace and ensure their existence is kept a secret, and they won’t hesitate to kill if someone calls too much attention to themselves.

Tucker immediately runs into Stelian, the alpha of the Pricolici. He doesn’t know what to expect, other than contempt for his submissive wolf nature, but the last thing he expects to hear is that he isn’t a wolf at all! But he has no idea what a hultan is, much less how to learn control of the magic Stelian insists he has. And finding a mate?

No way.

When the haitas that took him in comes under attack, Tucker must fight back with everything he can… and even that might not be enough.

Sales Rank: #597120 in eBooks
Published on: 2014-11-01
Released on: 2014-11-01
Format: Kindle eBook

Most helpful customer reviews

19 of 20 people found the following review helpful.
An intriguing take on a popular genre
By Amazon Customer
Pricolici by Alicia Nordwell is a M/M paranormal romance about Tucker, a young shifter forced from his haitas (pack) due to an increase in his pheromones that makes all the unmated males around him insane with lust. The Alpha deliberately places him in the path of the oldest, strongest, and most feared haitas in the country - the Pricolici. Led by Alpha Stelian, an old-world wolf who also leads the Hunters - the police of the wolf shifters, their meeting and all that follows shifts young Tucker's perceptions of the Daoi (the wolf shifters), the Hunters, the Pricolici, and himself.

I had read a more abbreviated version of this story elsewhere and was more than pleased with the additional content. It didn't feel as rushed as before and there was more background to the Pricolici, Stelian, and the Daoi to enjoy. The story flowed easily and felt more polished than the older version I'd read. Don't avoid this book just because the two protagonists are male. The romance and even the spicier moments are well done and, to me, more tasteful than some M/F romances I've read.

I highly recommend this to anyone who enjoys a good Paranormal romance!

4 of 4 people found the following review helpful.
A refreshing take.
By Niki
This is a fresh take on werewolves story with an interesting background on the oldest werewolves pack and their involvement with magical beings who could drive forth magics from nature. The story would be better if it is longer to give the plot and characters more justice because there is so much potential in this interesting story line. I understand this was originally a shorter story and the writer has expanded it somewhat. She could have done even a better job as some parts seem disjointed but by no means distracted my enjoyment of this fast paced story. And I really like both Tucker and the ancient alpha werewolf Stelian. Just wish there is much more on Stelian.

2 of 2 people found the following review helpful.
What an enjoyable read!
By Book Lover
Review based on the new and revised version. 4.5 stars! This story was really good and kept my interest right until the end. I will admit that once I finished, I went and looked at the older version, and I think the author did a fantastic job adding all the new story threads. The authors version of the supernatural world was pretty cool. I liked that she didn't just fall into the same old wolf-shifters, mates, and pack story lines like so many other stories out there. It made this story very unique and different. I will definitely be looking for more books by this author.

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Senin, 06 Oktober 2014

[P334.Ebook] PDF Download 1882: Custer in Chains (BAEN), by Robert Conroy

PDF Download 1882: Custer in Chains (BAEN), by Robert Conroy

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1882: Custer in Chains (BAEN), by Robert Conroy

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NATIONALLY BEST-SELLING AUTHOR. A world where Custer survives Little Bighorn and becomes president goes seriously awry.

Following his unlikely but decisive (and immensely popular) 1876 victory over Sitting Bull and the Sioux at the Little Big Horn, George Armstrong Custer is propelled into the White House in 1880.

Two years later, he finds himself bored and seeks new worlds to conquer. He and his wife Libbie fixate on Spain’s decaying empire as his source for immortality. What President Custer doesn’t quite comprehend is that the U.S. military isn’t up to such a venture. When a group of Americans on a ship headed for Cuba is massacred, war becomes inevitable—and unless calmer, patriotic citizens and soldiers can find a way to avoid debacle, this war may be America's last stand!

Sales Rank: #201075 in Books
Published on: 2016-04-26
Released on: 2016-04-26
Original language: English
Number of items: 1
Dimensions: 6.75" h x 1.10" w x 4.13" l, .0 pounds
Binding: Mass Market Paperback
512 pages

About the Author
Robert Conroy was the author of a run of hugely popular alternate history novels, including Himmler’s War and Rising Sun for Baen Books. His 1942, which is set within a Japanese conquest of Hawaii, won the prestigious Sidewise Award for alternate histories. Conroy wrote for Military History magazine and traveled extensively in Europe where he took a special interest in battlefields, historical collections and castles. After a first career in business, Conroy turned his lifelong passion for writing and military history into an immensely satisfying new occupation.

Most helpful customer reviews

0 of 0 people found the following review helpful.
An interesting what if...
By SWODawg
So Custer lives becomes President (can't be that bad right). Starts the war with Spain over Cuba, commits the U.S. into Manifest Destiny, shows that he is arrogant (surprise), can't hold his drink, manipulated by his wife...Great read, what if, just needs to be believable, and it is.

0 of 0 people found the following review helpful.
Not a bad read.
By Henry J Koebler, Jr
Could have used some editing, but a pretty good story. Stretches plausibility at times.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Loved it and all things by Robert Conroy.

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